Atypon

CHICAGO, Illinois and SANTA CLARA, California – November 15, 2006 – The American Marketing Association (AMA) announced today that it has extended its online publishing partnership with Atypon Systems until 2009, for the electronic publishing of its four prestigious marketing journals.

Atypon will host and deliver AMA's four principal journals, the Journal of Marketing, the Journal of Marketing Research, the Journal of International Marketing, and the Journal of Public Policy and Marketing.

"Having been part of the Atypon family of publishers for some time, the American Marketing Association is a very important client to us." Said Audrey Melkin, Director of Business Development, "They will continue to benefit from the robust management system provided by Atypon Link and its dedicated customer support team. AMA can rest assured that their journals are in reliable hands."

About Atypon

Since 1996, Atypon Systems, Inc. has provided software, hosting, and systems development to the information industry, allowing publishers to grow their business by providing superior technology and service that supports the electronic exchange of scholarly information. Atypon's solutions include Atypon Premium, a complete e-publishing solution for publishers who wish to manage the entire process of delivering and managing their content online, and Atypon Link, a cost effective, aggregated hosting platform for publishers who require a well managed, outsourced e-publishing service. For further information please visit www.atypon.com

Media Contact:
Lucy McBride
Marketing Communications Executive
Atypon Limited
Tel: +44 (0) 870 350 2032
Email: lmcbride@atypon.com

About the American Marketing Association

The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the American Marketing Association has advanced marketing competencies, practice and thought leadership. It acts as an advocate for marketing, it's importance, efficacy and ethics, and provides an essential resource for marketing information, education, training, and relationships. Please visit www.marketingpower.com for further information.

Media Contact:
Francesca V. Cooley
American Marketing Association
Title: Managing Editor, Journals, Business Director, Publications
Tel: +312 542 9040
Email: fcooley@ama.org