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Macrovision’s Digital Commerce Solution Deployed by The Taunton Press
Leading Magazine Publisher Launches eRights Suite to Sell Subscriptions to Articles, Videos and Interactive Content
NEW YORK, May 31, 2006 -- Macrovision® Corporation (Nasdaq: MVSN) today announced that The Taunton Press, leading publishers of magazines and books for more than thirty years, has deployed eRights Suite to enable registration and sell subscriptions to digital content on its newly launched FineWoodworking.com site.
Designed for serious hobbyists, pros and weekend warriors alike, the new site is a comprehensive resource for woodworking advice, how-to video instructions, incisive tool reviews, great project ideas and live forums with expert woodworkers. The first in a series of planned major overhauls to the Taunton magazine Web sites, FineWoodworking.com sets the bar high for enthusiast magazines that have made the move to the Web. FineWoodworking.com contains Web-only exclusive content as well as repurposed material from the print magazine.
“We’re very excited about the new FineWoodworking.com site and the premium content it offers subscribers,” said Bob Steigerwald, Manager of Web Technology, The Taunton Press. “With eRights Suite, we now have the ability to generate additional revenue and increase productivity. The sophisticated registration system both authorizes access and helps us track user behavior for intelligent marketing initiatives. Additionally, we can offer and manage subscriptions through eRights Suite’s commerce application.”
RightAccess, the access control product within eRights Suite, provides The Taunton Press with authorization, authentication, delegated administration, product segmentation and registration capabilities. RightCommerce, the commerce product within eRights Suite, allows Taunton to sell digital content using varied business models, including pay-per-view, bundles and subscriptions. eRights Suite is also integrated with Taunton’s existing print fulfillment systems, a key challenge for many publishers.
“The Taunton Press is the latest addition to our growing list of magazine customers,” said Fred Amoroso, CEO, Macrovision. “With eRights Suite, The Taunton Press has myriad opportunities to grow its online enterprise, whether selling access to text-based content or audio and video.”
eRights Suite, available both as an installed or hosted (ASP) solution, allows organizations to effectively control and commercialize digital goods and services, including text, audio, video, streaming media, games and software applications.
About The Taunton Press
The Taunton Press, leading publishers of books and magazines on the house and home, has been celebrating creativity and inspiring readers to pursue their passions for more than 30 years. Written by practicing experts in the fields of home building, home design, cooking gardening, woodworking, and fiber arts, Taunton products are widely regarded as leaders in their fields and praised as the highest quality in their respective categories.
Taunton’s family of niche magazines include Fine Woodworking, Fine Homebuilding, Fine Gardening, Fine Cooking, Threads and related special-interest titles. Publisher of more than 500 book titles, Taunton’s line-up includes best-selling author and home design visionary Sarah Susanka’s Not So Big House series; Jeremiah Eck’s The Face of Home, the sixth title in a joint publishing venture with the AIA; How To Break an Egg by the editors of Fine Cooking; The best-selling Idea Book series, more than 20 titles strong; the highly acclaimed Complete Illustrated Guide to Woodworking series; and the home improvement series, For Pros By Pros.
A trusted source of valuable information and inspiration, millions of consumers choose Taunton magazines, books, DVDs, and Web sites to improve their skills and expand their horizons. Established in 1975, Taunton is a privately held publishing company headquartered in Newtown, Connecticut. www.taunton.com.
About Macrovision Corporation
Macrovision provides distribution, commerce and consumption solutions for software, entertainment and information content to the home video, PC games, music, cable/satellite, consumer software, enterprise software and publication industries. Macrovision holds approximately 220 issued or pending United States patents and 1,200 issued or pending international patents, and continues to increase its patent portfolio with new and innovative technologies in related fields. Macrovision is headquartered in Santa Clara, California, U.S.A. with other offices across the United States and around the world. More information about Macrovision can be found at www.macrovision.com.
© Macrovision 2006. Macrovision is a registered trademark of Macrovision Corporation. All other brands and product names and trademarks are the registered property of their respective companies.
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This press release may contain "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act of 1995. A number of factors could cause Macrovision's actual results to differ from anticipated results expressed in such forward-looking statements. Such factors are addressed in Macrovision's Annual Report on Form 10-K for the year ended December 31, 2005 and its latest Quarterly Report on Form 10-Q for the period ended March 31, 2006, which are on file with the Securities and Exchange Commission (available at www.sec.gov). Macrovision assumes no obligation to update any forward-looking statements.
