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Kristen Conte
eMeta Corporation
800.804.0103 ext. 142
iVillage Goes Live with eMeta's Software to Merchandise Online Content and Courses
eRights Suite Provides iVillage with an Important Tool to Help Create New Revenue Streams
NEW YORK, July 7 -- eMeta Corporation, the leading provider of software that maximizes the value of digital assets and services, today announced that iVillage Inc. (NasdaqSC: IVIL) has launched the eRights Suite to commercialize portions of its online content and services. iVillage, a leading women's media company and the number one source for women's information online, is using the eRights Suite to implement diverse business models based on its users' preferences and online assets. iVillage plans to use the eRights Suite to help it create additional revenue streams through the introduction of subscription and fee-based products and services.
Following a comprehensive review of a variety of solutions, the eRights Suite was chosen due to its rich feature-set, extensive customer base, proven success, and ability to handle significant traffic. iVillage also needed a solution that was capable of rapidly modeling and implementing new business models.
"We continue to remain focused on diversifying our revenue stream and building out our subscription and fee-based offerings," said Doug McCormick, Chairman and CEO, iVillage Inc. "Our use of eMeta software further helps bring revenue-generating offerings to market in an efficient and timely manner."
iVillage is using the eRights Suite to offer a combination of subscription-supported content and fee-based products and services. The eRights Suite also enables iVillage to broker content access relationships with its web of partners, potentially strengthening those partnerships and diversifying the companies' revenue streams. iVillage's first online course powered by the Suite is an innovative six-week offering titled "Awaken Your Sexual Self: 6 Weeks to Increase Your Sex Drive." According to iVillage, the eRights Suite will make it easier for its online courses to become a recurring revenue stream.
"iVillage continues to lead its market due to its drive to innovate and diversify its product and service offerings to meet the changing needs of its audience," said Jonathan Lewin, CTO of eMeta Corporation. "Market-leading companies such as iVillage are focusing on evolving their online offerings and are turning to eMeta and our eRights Suite for the freedom to exercise innovative and profitable business models. Whether it's content, online courses, software or Web services, the eRights Suite gives companies the insight and tools they need to go to market effectively."
About iVillage Inc.
iVillage Inc. is a leading women's media company and the number one source for women's information online. iVillage includes iVillage.com, Women.com, iVillage Parenting Network, iVillage Consulting, Public Affairs Group, Promotions.com and Astrology.com. iVillage.com is a leading online women's destination providing practical solutions and everyday support for women 18 and over. iVillage Parenting Network, Inc. produces advertising-supported educational materials for expectant and new parents and includes The Newborn Channel and The Newborn Channel-Spanish, which are satellite television networks in more than 1,000 hospitals nationwide.
iVillage.com is organized into branded communities across multiple topics of high importance to women and offers interactive services, peer support, content and online access to experts, and tailored shopping opportunities. Content areas include Astrology, Babies, Beauty, Diet & Fitness, Entertainment, Food, Health, Home & Garden, Lamaze, Money, Parenting, Pets, Pregnancy, Quizzes, Relationships, Shopping, and Work.
Established in 1995 and headquartered in New York City, iVillage Inc. (NasdaqSC: IVIL) is recognized as an industry leader in developing innovative sponsorship and commerce relationships that match the desire of marketers to reach women with the needs of iVillage.com members for relevant information and services.
About eMeta Corporation
eMeta is the leading provider of access control and commerce software for media and software companies. eMeta’s advanced solutions and services enable its many globally recognized customers to sell and control their digital goods and services, maximizing the value of their digital assets. Recognized by Deloitte in 2004 as one of the fastest growing technology companies in North America, eMeta counts Pearson, The McGraw-Hill Companies, IEEE, New York Times Digital, Wolters Kluwer, Celera Genomics, and iVillage among its many clients. The company is based in New York City. Additional information is available at www.emeta.com.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995:
iVillage Inc. has included in this press release certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 concerning iVillage's business, operations and financial condition. The words or phrases "can be", "expects", "may affect", "may depend", "believes", "estimate", "project" and similar words and phrases are intended to identify such forward-looking statements. Such forward-looking statements are subject to various known and unknown risks and uncertainties and iVillage cautions you that any forward-looking information provided by or on behalf of iVillage is not a guarantee of future performance. Actual results could differ materially from those anticipated in such forward-looking statements due to a number of factors, some of which are beyond iVillage's control, in addition to those discussed in iVillage's other press releases, public filings and statements by iVillage's management, including (i) the volatile and competitive nature of the media industry, (ii) changes in domestic and foreign economic, political and market conditions, (iii) the effect of federal, state and foreign regulation on iVillage's business, (iv) the impact of recent and future acquisitions and joint ventures on iVillage's business and financial condition, (v) iVillage's ability to establish and maintain relationships with advertisers, sponsors, and other third party providers and partners, and (vi) the impact of pending litigation on iVillage's business and financial condition. All such forward-looking statements are current only as of the date on which such statements were made. iVillage does not undertake any obligation to publicly update any forward-looking statement to reflect events or circumstances after the date on which any such statement is made or to reflect the occurrence of unanticipated events.
